Executive Team

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Mission Statement

At AQI, we’re all about fostering a creative and inclusive space where open minds, kindness, and innovation come together. We value creativity and professionalism, always acting with ethics and respect. Our goal is to deliver standout results and unforgettable experiences through our products, making sure we keep things fresh, fun, and impactful.

David’s journey in the toy industry began at Ravensbourne University in London, where he earned a Bachelor’s in Product Design and Engineering. With his extensive experience, David has worked with startups and established companies, gaining deep expertise in operations, global distribution, product development, sales, and marketing.

In 2009, David founded AQI, shifting his focus to long-term strategies and overseeing diverse departments such as design, R&D, manufacturing, e-commerce, sales, and marketing. His leadership has driven significant sales growth, operational improvements, and cost reductions. Known for his strategic thinking and relationship-building, David excels in dynamic environments and has positioned AQI for sustained success.

David’s ability to connect with team members, business partners, and customers has been crucial to his achievements. His approachable nature and genuine interest in others’ welfare have earned him a strong reputation in the industry. Under his guidance, AQI continues to thrive, delivering innovative products and memorable experiences to customers. David’s unwavering commitment to excellence and strategic vision inspire his team to reach new heights.

Wayne Lin is a trailblazing entrepreneur and executive with a knack for finance, operations, and information systems. A UCSB graduate, Wayne brings a wealth of experience from working with startups to Fortune 100 firms, making him a versatile leader in various industries.

Wayne’s core strengths include visionary leadership, strategic thinking, risk management, financial planning, and technology innovation. These skills have been instrumental in driving growth and profitability wherever he goes.

At AQI, Wayne is a crucial part of the management team, overseeing Accounting, Finance, Purchasing, Customer Service, Operations, HR, and AQI Japan. He ensures timely financial reporting, effective budgeting and forecasting, and robust inventory control. Wayne also focuses on cost management and operational efficiency, driving productivity across the board.

Wayne is drawn to AQI’s vibrant work culture and talented team. He has seen AQI grow from a small group to a bustling company of over one hundred employees, crediting this success to the exceptional talent within the team. Wayne is excited about the future and the innovative environment that makes AQI a standout place to work.

Ashley Rockey

Executive Director of Sales

Ashley Rockey, AQI’s Executive Director of Sales, has been with the company since September 2011, making her its first employee. With extensive experience in domestic and international sales and distribution, she oversees AQI’s global retail and distribution business. Ashley has a strong track record of driving sales and profitability, implementing multi-channel retail strategies, and managing accounts and sales operations.

Her in-depth knowledge of AQI’s products and the industry has been crucial to the company’s success. Under her leadership, AQI has expanded its global footprint, established strategic partnerships, and built a cohesive sales team. Ashley’s exceptional communication and negotiation skills have fostered long-lasting relationships with key stakeholders.

Before AQI, Ashley was the Global Director of Sales at Sillybandz, managing major national retail accounts and achieving over $300 million in sales. She also served as Director of Licensing, working with major brands like Hello Kitty, Barbie, and SpongeBob, further enhancing AQI’s position in the consumer product industry.

Rene Escamilla

Sr. Director of eCommerce & Marketing

Rene Escamilla is the Sr. Director of eCommerce & Marketing at AQI, overseeing all eCommerce operations and digital marketplace expansions. With extensive experience in product development, brand launching, market research, marketplace automation, and website building, Rene is a key player in AQI’s marketing strategy.

Rene’s diverse background in marketing, data research, product marketing, and customer service has driven significant growth in AQI’s eCommerce operations. He has successfully built a dedicated eCommerce team and launched AQI’s products on major platforms like Amazon.

Rene has leveraged his expertise to achieve widespread recognition for the successful eCommerce brand jellybeet. His personal interests in Funko Pop collecting and his love for Star Wars influence his innovative marketing strategies.

Rene Escamilla’s blend of technical skills and business insight has been crucial in driving AQI’s digital growth and success.