Media

Trade Shows & Events

Inside of the Rilakkuma Pop-up shop in New York, showcasing a variety of Rilakkuma and Sumikkogurashi plush as well as the Rilakkuma plush pit. The walls are sky blue with a Rilakkuma sweets pattern of many different Rilakkuma cupcakes and desserts.
View of Times Square in New York with the front of the Rilakkuma Pop-up shop.
Direct front view of the Rilakkuma pop-up shop in New York with a large Rilakkuma, Korilakkuma, and Kiiroitori decal on the front glass doors and other Rilakkuma sweets decals.
Rilakkuma and Korilakkuma mascots taking a photo with Rilakkuma models in pink dresses for JapanLA. Rilakkuma plush on shelves in the background.
Shelf of Rilakkuma plush
Sumikkogurashi section of New York Toy Fair 2019. 4 shelf rows on 2 walls filled with a varierty of Sumikkogurashi plush.
Wide view of AQI area at NYTF 2019. Areas shown include Amuse Rilakkuma, Space Hamster, Sumikkogurashi.
Wide view of AQI area from another angle showing a few tables and seats as well as 3Doodler, Rement, Amuse.

In-Store

  • Shelf of Rilakkuma and Sumikkogurashi plush and blindboxes at Barnes and Noble.
  • Shelf of many Sumikkogurashi and Rilakkuma plush.
  • Rilakkuma plush displayed on a few tables.
  • Sumikkogurashi plush displayed on a few tables
  • Amuse sloth, alpaca, and Rilakkuma dress as a cat with fish on display at Tilly's.
  • Mega Jumbo Rilakkuma and several large rilakkuma on display in a bathtub with watermelon plush.
  • Front view of Rilakkuma Pop-up Shop in Florida.
  • View of Rilakkuma plush shelf in Rilakkuma pop-up shop Florida.
  • Mega Jumbo Rilakkuma in a glass display area meant to look like a crane machine. Many other Rilakkuma plush inside as well.
  • Display at PIQ shop showing a variety of Rilakkuma plush.