About tokidoki

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships.

Characters

Donutella and her sweet friends

Donutella comes from a planet where sugar is used as energy. One day while out scouting the milky way for a new fuel source in her donut U.F.O., Donutella discovered planet Earth. On Earth, Donutella was excited to find a lot of sweets and treats to fuel herself and her people. Almost instantly Donutella realized that it would be much better to start a sweet colony here and invite all of her friends than to go back home

Unicorno

The Unicornos were once simple little ponies that were out trotting and wandered into a magic waterfall. Passing through the waterfall, the ponies transformed into unicorns and found a hidden magical kingdom. The Unicornos live between the magic kingdom and our world.